In-person founder conversation · Singapore
A founder conversation on building a brand with staying power.
Yishen LawCo-FounderSTTOKE
June ChowFounder & CEOMOMENTRA
CJ LeeCo-FounderMOVE Private FitnessTrends can bring attention. The harder question is what still belongs to your brand after that attention moves on. Join Yishen Law, June Chow and CJ Lee for a conversation about the decisions behind staying power.
Three short founder talks lead into a panel discussion and open audience Q&A. Bring the questions you are weighing for your own brand.
Until the conversation
Beyond the moment
A trend can spark a new business idea or offer an existing business a fresh way to connect with people. Either can be a door worth noticing.
The decision is whether to step through it. How do you tell when a timely opportunity fits the brand you're building—and when to let it pass?
The decisions behind staying power
Not every opportunity deserves a yes. A timely idea may bring new attention, but it also shapes what people come to expect from your brand.
Yishen, June and CJ will discuss how they judge which opportunities fit their direction—and when letting one pass is the stronger choice.
Meet the people behind the brands
Each founder opens with a short talk before joining the panel conversation.
Co-Founder, STTOKE
Yishen co-founded STTOKE, a premium drinkware brand born in Melbourne and grown into an international business across Asia and beyond. He has helped turn a bold idea into a global brand, building partnerships with names such as Starbucks, CHAGEE and Ralph’s Coffee. His experience spans opening new markets, building lasting relationships and navigating the highs and lows of entrepreneurship.
Founder & CEO, MOMENTRA
June Chow is an award-winning communications and marketing leader with more than 20 years behind brands including Samsung, AirAsia, LEGO and Heineken. As Head of Corporate Marketing at Samsung Electronics, she led brand work with cross-cultural teams across the region. Her path from agency to in-house leadership, the boardroom and now founder has shown her where strategy gets made, where it gets decided, and where it quietly breaks down in execution. Through MOMENTRA, her Singapore-based brand and growth advisory practice, June helps founders and business leaders diagnose growth barriers, sharpen their positioning and value propositions, and connect brand decisions to business priorities. Before investing in the next trend, campaign or channel, she starts with a question many businesses skip: what is actually holding back growth?
Co-Founder, MOVE Private Fitness
Co-Founder of MOVE Private Fitness, Southeast Asia’s largest premium personal training studio network, with 25 studios across Malaysia, Singapore and Thailand.
With 19 years in the fitness industry, CJ and his team have transformed MOVE from a single studio into a regional brand without franchising, private equity or venture capital funding. Instead, MOVE’s growth has been powered by a community of believers, a strong internal culture and a people-first model that invests deeply in the education, leadership and long-term careers of its coaches.
CJ is regularly invited to speak on international stages, including Beyond Activ, Asia Fitness Conference and IDEA Korea, where he shares honest, battle-tested lessons on scaling a premium service brand across borders without losing its people, culture or soul along the way.
CJ enjoys challenging conventional thinking about leadership, entrepreneurship and what Malaysian brands are capable of achieving globally.
What we'll discuss
When a trend offers quick attention, how do you decide whether it belongs in your brand?
What have you declined because it did not fit the brand you wanted to build?
New opportunities can take a brand further. How do you keep each step connected to what it stands for?
Bring a brand decision you are weighing and put your question to the founders during the open audience Q&A.
Hear how these founders think about fit, focus and consistency, then bring your own questions to the room. The conversation is designed for honest perspectives, not a formula that works for every business.
Who it's for
You do not need to be at a particular stage or prepare anything in advance.
The event format
One short opening talk from each founder.
A discussion of real brand decisions.
Time for questions from the room.
Event time
Sunday, 1 November 2026
2:00 pm–3:45 pm
Questions, answered
Business owners, founders and marketers at any stage.
No preparation is needed. There will be time for audience questions.
Each founder will give a short opening talk, followed by a panel discussion and open audience Q&A.
Sunday, 1 November 2026, 2:00 pm–3:45 pm, at MOVE Private Fitness River Valley, 42 Zion Rd, Singapore 247775.
Admission is free.
Keep the right things in focus
Join Yishen Law, June Chow and CJ Lee for a founder conversation about the choices behind a brand with staying power. Bring the questions you are weighing in your own work.
Claim Your Free SeatEvent details
Building Brands That Outlast Trends · Free admission · Sunday, 1 November 2026 · 2:00 pm–3:45 pm · MOVE Private Fitness River Valley, 42 Zion Rd, Singapore 247775.
Save the date
Free admission · Sunday, 1 November 2026 · 2:00 pm–3:45 pm · MOVE Private Fitness River Valley
Claim Your Free Seat